Lundberg Cattle Services

Bill Lundberg

Herd Consulting • Sales Consulting • Marketing • Photography • Advertising


Lundberg Cattle Services was started in 1990. Through years of experience I learned that cattlemen could use some assistance with their ranch operations. These services could include calf selection at weaning, bull and heifer Bill Lundbergdevelopment, mating selections and marketing options. It also includes photography and ad layouts.

Raised in Valley Mills, Texas on a small dairy farm my love for cattle and farming was developed. After High School graduation I worked for Bill Company Custom Fit where we trained, fit and showed Santa Gertrudis cattle. I also worked for other ranches in the central Texas and Arkansas as a showman and herdsman.

In 1977 I started working for Clarendon Plantation in Beaufort, South Carolina as herdsman then assistant manager. In charge of the cattle operation part of Clarendon Plantation I managed 400 head of registered Santa Gertrudis which involved mating selections and selection of animals for shows and sales.

In 1985 I started working for Winrock Farms on Petit Jean Mountain in central Arkansas as manage of the purebred cattle division. There I was responsible for the matings, shows and sales selections of 400 plus head of Santa Gertrudis cattle. We also had a large ET program and normally kept 100 head of recipient cows.

I currently live in Russellville, Arkansas consulting for ranches all over the country for the past 20 years. I am a member of Santa Gertrudis Breeders International.  I served on the Santa Gertrudis Breeders national board of directors for 12 years.  I now serve as the sales and marketing chairman for the sales and marketing committee of the Santa Gertrudis Breeders International

Success in this business consist of being honest to your customers and with yourself!